2019 Volvo XC40: A New Player in the Compact SUV Segment
Volvo Cars has extended its SUV line-up with the introduction of the XC40. With this move, the company taps into the compact SUV market, striving to establish a distinctive presence through design, technology, and safety. The XC40 rolls out with a suite of acclaimed features previously seen in the 90 and 60 series, setting it up to be one of the most robustly equipped vehicles in its class.
The XC40's Place in the Volvo SUV Line-up
The XC40 stands as Volvo’s smallest SUV offering, broadening the brand’s appeal with its fresh take on Scandinavian design. It joins its larger siblings - the highly awarded XC90, Volvo's flagship SUV, and the mid-sized XC60. The introduction of the XC40 not only completes Volvo's SUV range but also brings a new character to the brand's portfolio.
Striking Exterior Meets Thoughtful Interior
Volvo has endowed the XC40 with a dynamic exterior, allowing customization with a variety of body colors and contrasting roof options. The front end showcases the signature Thor’s hammer daytime running lights alongside a new interpretation of Volvo’s grille. With an 8.3” ride height, large wheels, and pronounced wheel arches, the XC40 exudes a genuine SUV vibe.
The interior is a testament to Scandinavian design and functionality. It houses an array of thoughtful features aimed at enhancing the driver's experience, such as a panoramic sunroof, LED mood lighting, large door pockets, integrated bag hooks, and a customizable cargo area. Volvo’s extensive global research into compact SUV usage seems to have paid off, resulting in a well-planned space that combines practicality with style.
Connectivity and Safety at Forefront
The XC40 steps up on the connectivity front with features such as 4 years of standard Volvo On Call, and a mobile app allowing car sharing with trusted individuals. The integration of apps like Spotify, Pandora, and Yelp, as well as Volvo’s Apple CarPlay and Android Auto compatibility, further elevate the in-car connectivity.
Living up to Volvo's reputation, the XC40 boasts a range of advanced safety and driver assistance features. City Safety, including pedestrian, cyclist, vehicle and large animal detection with emergency autobrake, is standard. The SUV also includes Pilot Assist, Run-off Road protection and mitigation, Cross Traffic alert with brake support, and a 360° Camera.
Revolutionizing Car Ownership
Alongside traditional purchasing options, Volvo has introduced "Care by Volvo" with the launch of the XC40. This all-inclusive, hassle-free program aims to make car ownership as straightforward as owning a mobile phone. It includes an array of services, such as maintenance, insurance, and wear and tear items, all under a flat-rate monthly fee.
Powertrain and Production
The XC40 debuts as the first model on Volvo’s new Compact Modular Architecture (CMA), which will be the basis for all future 40 Series models. Initially, the SUV will be available with a T5 four-cylinder Drive-E powertrain with all-wheel drive, with other powertrain options, including a hybrid and a fully electric version, expected to follow. The XC40 production began in November at Volvo's Ghent, Belgium plant.
Final Thoughts
The introduction of the 2019 XC40 signals Volvo's ambition to make a significant impact on the compact SUV market. With its unique combination of design, technology, and safety features, it has the potential to appeal to customers seeking a smaller yet well-equipped SUV. However, the compact SUV segment is highly competitive, and the XC40 will need to prove its worth against established players. The innovative "Care by Volvo" program is an intriguing proposition and could be a key differentiator if customers find value in its all-inclusive, hassle-free approach. As Volvo delves into this new segment, the coming months will show how well the XC40 can uphold the brand's reputation and attract new customers to the marque.
-Ed
2019 Volvo XC40
