The 2017 Volvo V90 Cross Country: Bridging the Gap between Capability and Comfort
In 2017, Volvo further extended its reputable Cross Country series with the introduction of the V90 Cross Country. Acknowledged as one of the pioneers in the Cross Country segment, Volvo continues to stand its ground in the increasingly competitive premium all-road market. The arrival of the V90 Cross Country was a defining moment that completed Volvo's 90 Series line-up, encompassing the carmaker's balance between Scandinavian practicality and luxury.
20 Years of Cross Country Legacy
Volvo first unveiled its Cross Country concept back in 1996, with the objective of blending functional flexibility and rugged capability. Fast forward two decades, the Cross Country concept has not only flourished but also inspired the premium car market. The introduction of the V90 Cross Country expanded on this foundation, further consolidating the concept's familiar presence in the premium market segment.
Embodying the Spirit of Adventure
Volvo CEO, Håkan Samuelsson, underlined that the Cross Country range has become a significant part of Volvo's identity. True to the Swedish roots, these models are designed to withstand the harsh weather and road conditions, typically experienced in Sweden. Thus, the Cross Country badge doesn't merely represent a style statement; it's an assurance of performance under challenging conditions.
A Fusion of Robustness and Sophistication
The V90 Cross Country embraces the spirit of an all-weather warrior, without compromising on the refinement associated with Volvo's lineup. It is designed to withstand the harsh conditions of Scandinavian climates, effortlessly tackling muddy tracks and snow-covered paths. Despite its ruggedness, the V90 Cross Country offers the comfort and convenience expected from a premium Volvo. Its high ground clearance, potent towing capacity, and responsive All-Wheel Drive make it an appealing choice for outdoor enthusiasts and those with lifestyle hobbies such as horse and boat ownership.
The Continuing Evolution of Volvo's Cross Country Range
Dr Peter Mertens, Senior Vice President Research & Development at Volvo Car Group, stressed that the Cross Country isn't solely about rugged aesthetics. Instead, it signifies a commitment to real-world capabilities while integrating the comfort and convenience elements Volvo drivers desire. The launch of the V90 Cross Country in September 2017 was another testament to this ongoing mission.
Final Thoughts: The Cross Country Journey Continues
With the introduction of the V90 Cross Country, Volvo reemphasized its promise to deliver premium all-roaders that blend capability with comfort. The V90 Cross Country is a symbol of Volvo's dedication to the Cross Country range, continuing a journey that began two decades ago. It stands as a testament to Volvo's expertise in creating vehicles that can traverse challenging terrains without compromising on the comfort and luxury expected of a premium brand.
-Ed
2017 Volvo V90 Cross Country
