A Reimagined Classic: The 2017 Volvo V90
Today, Stockholm saw the unveiling of the long-anticipated Volvo V90, an embodiment of stylish versatility that further expands Volvo's luxury 90 series. The series also includes the XC90 SUV, recipient of numerous awards, and the more recent addition of the S90 premium sedan.
Volvo's Heritage Reshaped
The new V90 is the continuation of Volvo's 60-year long legacy in the estate car segment, a journey that started with the classic Volvo Duett. A distinct evolution in aesthetics, materials, and finish sets the V90 apart while remaining true to the estate's defining characteristic: ultimate practicality.
Volvo CEO, Håkan Samuelsson, stressed the significance of the estate car in Volvo’s portfolio. He acknowledged the brand's recognition as the epitome of estate cars, a legacy they're proud to extend with the V90, despite the company's diversified offerings.
A New Era of Design and Technology
The V90, third in the elite 90 series, is built on Volvo's innovative Scalable Product Architecture (SPA). This fully modular platform provides new possibilities for design, construction, and equipping Volvo cars. The V90, according to Thomas Ingenlath, senior vice president for design at Volvo Cars, encapsulates the ideal blend of luxury and functionality inherent in a modern premium estate. Notably, the interior is marked by sophistication, complemented by ample cargo space and advanced storage solutions.
Advanced Safety and Connectivity
Boasting the most advanced safety package on the market, the V90 is equipped with state-of-the-art features such as Pilot Assist semi-autonomous drive technology, large animal detection, and run-off-road mitigation. Connectivity is another strength of the V90, offering smartphone integration with Apple CarPlay.
Redefining the Driving Experience
In the pursuit of a unique driving experience, Volvo has made notable strides in driving dynamics with the V90. The goal? An engaging control and predictability that redefines what it means to be behind the wheel of an estate car.
The V90 also introduces PowerPulse technology, designed to enhance the performance of its diesel engine. As for those looking towards sustainable options, Volvo offers the T8 Twin Engine petrol plug-in hybrid, capable of delivering about 410 hp and a pure electric range of approximately 50 km, as stated by Dr. Peter Mertens, Senior Vice President of Research & Development at Volvo Cars.
A Milestone in Volvo's Journey
With the V90, Volvo continues to carve its legacy in the estate car segment, all while embracing modern design and cutting-edge technology. The new model demonstrates a careful balance of luxurious aesthetics and functional prowess, upholding Volvo's commitment to safety and connectivity, and delivering an unrivaled driving experience. It is clear that the 2017 Volvo V90 is not just an addition to the series; it's a significant milestone in Volvo's ongoing journey.
-Ed
2017 Volvo V90
