Volvo's Bold Leap Forward: The 2016 40 Series Concepts
In a striking departure from tradition, Volvo Cars dared to pave a new path with the unveiling of its 2016 40 Series Concepts. This move signalled the official commencement of the Swedish brand's global small car strategy, blending innovative design and state-of-the-art technology to venture into the highly competitive premium small car market.
A Fresh Take on Compact Cars
The newly-revealed 40 series concept cars showcased Volvo's ambition to leave a distinct mark on the global premium small car segment. With a focus on robust exterior and interior design, industry-leading connectivity, and groundbreaking electrification and autonomous driving technologies, these cars give us a glimpse of Volvo's future roadmap.
Exploring New Horizons with CMA
The 40 Series Concepts also introduced Volvo's Compact Modular Architecture (CMA). Designed explicitly for smaller cars, the CMA platform grants Volvo's designers and engineers the creative freedom to push boundaries and experiment with audacious new designs. As stated by Thomas Ingenlath, Senior Vice President of Design at Volvo Car Group, this innovative architecture encapsulates a youthful, energetic essence, setting Volvo apart in the crowded landscape of small cars.
Strategic Revitalisation
The unveiling of the 40 Series Concepts is a key component in Volvo's strategic global operational and financial transformation. This daring move positions Volvo to compete directly with its global premium rivals within the next few years as part of the company's robust revitalisation plan.
Commitment to Electrification
In line with Volvo’s ongoing commitment to electrification, the new global small car range will include a battery electric vehicle as well as Twin Engine plug-in hybrid powertrain variants. The ambitious target of selling up to 1 million electrified cars by 2025 worldwide was reiterated, demonstrating Volvo's steadfast dedication to creating a sustainable future.
Innovation at the Forefront
Beyond their bold exterior design and electrified powertrain options, the new 40 series cars promise to deliver innovative connectivity services, top-tier safety features, and a groundbreaking Scandinavian interior design, further asserting Volvo’s position as a thought leader in the industry.
Looking Ahead
The first new 40 series car is projected to roll off the production line in 2017. Håkan Samuelsson, President and CEO, highlighted the crucial role of the electric powertrain program in the CMA architecture, pointing out the potential of the new 40 series cars to bolster Volvo's market presence in the burgeoning segment.
Strong Start Fuels Ambition
The global small car strategy announcement was bolstered by Volvo's impressive start to the year, registering significant year-on-year growth in revenue and sales. Volvo's medium-term goal to ramp up annual sales to 800,000 units, a considerable jump from 503,000 in 2015, illustrates its ambition to carve out a significant market share.
The Road Ahead: A New Era for Volvo
In summary, the introduction of the 2016 40 Series Concepts symbolises a significant turning point for Volvo. Not only does it signify a daring departure from the traditional, but it also encapsulates the Swedish brand's renewed vigor to venture into uncharted territories. If these concept cars are any indication of what's to come, Volvo fans and auto enthusiasts alike have much to look forward to.
-Ed
2016 Volvo 40 Series Concepts
