2015 Volvo XC90 R-Design: A Sporty Statement
In a bid to appeal to driving enthusiasts who appreciate an individualistic edge to their vehicles, Volvo Cars unveiled their new 2015 Volvo XC90 R-Design. The brand aims to deliver a dynamic driving experience coupled with an expressive design, distinguishing the model from its predecessors.
An Aura of Dynamism
Infusing sportiness into its design, the 2015 XC90 R-Design was crafted with details that mirror its dynamic spirit. Front spoilers, matte silver mirror covers, a silk metal window trim, and integrated dual tailpipes, together with an updated grille, signal a departure from the traditional Volvo aesthetics. To further boost its appeal, the car comes fitted with 20-inch R-Design alloy wheels, with an option to upgrade to 22 inches. As a result, the XC90 R-Design projects a more assertive personality, catering to those who desire a standout appearance.
R-Design Interiors: Luxe Meets Sporty
The sporty theme permeates the interiors of the XC90 R-Design. The cabin is a driver-centric space, featuring sports seats clad in Nubuck textile and perforated leather. Exclusive R-Design elements such as a special gearshift knob, pedals, floor mats, and illuminated tread plates provide an enhanced visual experience. Complementing these elements, an R-Design exclusive leather key remote control further amplifies the individualistic appeal of the model.
A Leap in Digital Interface
The introduction of a tablet-like touch screen and a 12.3-inch fully graphical driver display represents a significant leap in Volvo's approach to the digital user interface. In line with the R-Design's unique theme, the driver display also carries a special R-Design graphical theme. The predominantly button-free in-car control offers drivers a new way to interact with their vehicle, providing access to a variety of internet and cloud-based services. It's an innovation that takes the convenience of the digital age into the automotive space.
R-Design: A Unique Branch on Volvo’s Trim Level Tree
The XC90 R-Design forms a distinctive branch on Volvo’s revised trim level strategy tree. In addition to the base Kinetic and competitive Momentum levels, the tree bifurcates into two distinct branches – the luxurious Inscription and the dynamic R-Design. The R-Design, with its carefully curated features and sporty vibe, distinctly sets itself apart from the elegance and luxury emphasized in the Inscription package. This strategic shift has replaced Volvo's previous top-level offerings with these two distinctive trims, each carrying a unique personality.
Redefining Volvo's Sporty Stance
Undeniably, the 2015 Volvo XC90 R-Design signals a bolder, sportier shift for Volvo. Balancing an assertive exterior with a luxuriously sporty interior, and incorporating cutting-edge digital interfaces, Volvo seems determined to attract drivers seeking a dynamic and personalized driving experience. With this model, Volvo has not only broadened its appeal but has also redefined its position in the arena of sporty, luxury SUVs.
