2025 CUPRA Terramar Blends Bold Design with Thrilling Versatility
The 2025 CUPRA Terramar marks a significant expansion for the Spanish automaker, venturing into the rapidly growing sporty SUV market. With its dynamic design, advanced powertrains, and a focus on driving exhilaration, the Terramar seeks to redefine what enthusiasts can expect from a modern SUV.
A New Challenger in the SUV Arena
Building on its reputation for crafting performance-oriented vehicles, CUPRA introduces the Terramar as a fresh contender in the upmarket SUV segment. Measuring 4,519mm in length, 1,863mm in width, and standing 1,584mm tall, with a wheelbase of 2,681mm, the Terramar offers sporty proportions that emphasize its dynamic intent. This new model aims to appeal to drivers seeking an engaging experience without sacrificing practicality or style.
Striking Exterior with a Purpose
The Terramar's exterior showcases CUPRA's latest design language, starting with a distinctive shark-nose front end. The front fascia features the brand's new lighting signature—three triangles integrated into the CUPRA Matrix LED Ultra headlights with High-Definition Technology. This not only provides exceptional illumination but also gives the SUV an unmistakable presence on the road.
Sculpted lines flow from the aggressive front grille along the sides, enhancing the vehicle's aerodynamic profile. Wheel options ranging from 18 to 20 inches, with tire widths up to 255mm, fill the arches and contribute to the Terramar's confident stance. At the rear, an illuminated CUPRA logo sits prominently between the taillights, while the model name glows to signify its modern flair.
Driver-Centric Interior and Advanced Technology
Inside, the 2025 CUPRA Terramar offers a cabin focused on the driver. The cockpit features a newly designed 10.25-inch digital instrument cluster behind the steering wheel and a 12.9-inch infotainment touchscreen with an improved Human-Machine Interface (HMI). The infotainment system includes a retro-illuminated touch slider for intuitive control of climate settings and audio volume.
The interior materials emphasize sustainability and sportiness. Buyers can choose from bucket seats upholstered in upcycled SEAQUAL YARN textile, Dinamica microfiber with recycled content, or leather processed with plant-based tanning. Ambient lighting, including smart illumination in the dashboard and door panels, creates an engaging atmosphere for both driver and passengers.
Audio enthusiasts will appreciate the optional high-fidelity sound system developed in collaboration with Sennheiser, featuring 12 speakers and immersive AMBEO technology for a truly captivating listening experience.
Versatile Powertrain Options
The 2025 Terramar offers a range of powertrains to suit different driving preferences. The lineup includes:
- eTSI Mild Hybrid: A 1.5-liter engine producing 150PS (approximately 148 horsepower), paired with a 48V mild-hybrid system for enhanced efficiency.
- TSI Petrol: A 2.0-liter engine available in two outputs:
- 204PS (approximately 201 horsepower) with all-wheel drive (4Drive).
- 265PS (approximately 261 horsepower) in the VZ variant, also with 4Drive for optimal traction and performance.
- Next-Generation eHybrid Plug-in Hybrid: Two options combining a 1.5-liter engine with an electric motor:
- 204PS (approximately 201 horsepower)
- 272PS (approximately 268 horsepower) in the VZ variant
All powertrains come mated to a 7-speed DSG dual-clutch transmission, ensuring smooth and responsive gear changes. The inclusion of multiple power options reflects CUPRA's commitment to providing both performance and fuel efficiency.
Enhanced Driving Dynamics
The Terramar is equipped with features designed to deliver an engaging driving experience. Standard sport suspension lowers the vehicle by 10mm compared to the standard platform, contributing to improved handling and a sportier feel. Progressive steering adapts to driving conditions, providing precise control at varying speeds.
For those seeking even greater agility, the new adaptive chassis control offers customizable suspension settings. Optional Akebono six-piston front brakes with larger perforated discs (375mm) enhance stopping power, particularly in the higher-output VZ models.
The all-wheel-drive system (4Drive) monitors multiple data inputs to distribute power effectively, ensuring stability and grip in various driving scenarios. With different driving modes—including Comfort, Performance, CUPRA (exclusive to VZ variants), Offroad (for 4Drive models), and Individual—the Terramar allows drivers to tailor the experience to their preferences.
Connectivity and Infotainment
CUPRA emphasizes connectivity in the Terramar. The infotainment system supports wireless Apple CarPlay and Android Auto, seamlessly integrating smartphones with the vehicle. The My CUPRA App offers remote access to vehicle functions, including climate control settings and battery charge management for eHybrid models.
An augmented reality head-up display projects essential information onto the windshield, minimizing distraction and keeping the driver's focus on the road. Wireless charging with up to 15W power and cooling technology ensures devices stay powered without overheating.
Comprehensive Safety Features
The 2025 Terramar comes equipped with a suite of advanced driver assistance systems. Predictive Adaptive Cruise Control adjusts speed based on route data and traffic signs, while Travel Assist combines adaptive cruise control with lane-centering technology for a semi-autonomous driving experience.
Additional safety features include Side and Exit Assist, which monitors blind spots and warns of approaching traffic when exiting the vehicle. Emergency Assist can bring the vehicle to a controlled stop if it detects driver inactivity, and Attention and Drowsiness Assist alerts drivers if signs of fatigue are detected.
The CUPRA Matrix LED Ultra headlights not only provide excellent visibility but also project warnings and information directly onto the road, enhancing safety in various conditions. Seven airbags, including a front-central airbag, offer occupant protection in the event of a collision.
Limited Edition: Terramar America's Cup
Celebrating its partnership with the 37th America's Cup, CUPRA introduces the Terramar America's Cup Limited Edition. Limited to 1,337 units, this exclusive model features unique design elements such as an Enceladus Grey Matt exterior paint—initially exclusive to this edition—and 20-inch black alloy wheels. The America's Cup logo is laser-etched on the B-pillars and included on the seat labels inside.
The interior offers Moonslate leather bucket seats and a black-themed cabin, emphasizing exclusivity and style. Available exclusively with the VZ powertrains—either the 272PS eHybrid or the 265PS 2.0 TSI—the limited edition combines performance with distinctive aesthetics.
Looking Ahead
As CUPRA expands its lineup with models like the all-electric Tavascan, the 2025 Terramar demonstrates the brand's versatility in offering a range of electrified options. While the Tavascan caters to those ready to embrace full electrification, the Terramar provides a bridge for drivers seeking performance and efficiency through advanced hybrid technologies.
With production set to begin at Audi's Györ plant in Hungary, the 2025 CUPRA Terramar is poised to make a strong entry into the SUV market. Deliveries are expected to start in the last quarter of the year, signaling CUPRA's ongoing commitment to innovation and driver-centric design.
-Ed
2025 CUPRA Terramar
