2020 Peugeot 208
In a B segment tending ever more towards standardisation, to the detriment of notions such as pleasure or youthfulness, the PEUGEOT brand sets itself apart in introducing the alluring new PEUGEOT 208.
Because car usage is shifting, because energy transition is a true opportunity, new PEUGEOT 208 offers, right from launch, three different energy source options – electric, petrol or diesel. Body line no longer dictates vehicle usage!
This new PEUGEOT 208 generation, which fits perfectly into the brand’s upmarket move strategy, is distinguished by its keen design that brings with it a breath of youth and energy.
In addition to original, distinctive styling, new PEUGEOT 208 is also breaking ground with a new generation PEUGEOT i-Cockpit© including a 3D head-up display and myriad driving aids normally reserved for higher market segments.
#FUTURISTIC & YOUNG
The world is changing and the future holds many questions. In the automotive sector, as is other fields, new challenges call for appropriate responses. Building on its 208-year history, the PEUGEOT brand is calmly and practically committing to the energy transition era, offering an exciting yet reassuring vision of the future: #UNBORINGTHEFUTURE.
New PEUGEOT 208 is a new component in this vision of the future: it asserts a youthful image and communicates all its energy, spontaneity that reflect the values of the PEUGEOT brand - High Expectations, Style and Emotion. Its lithe appearance epitomises cheerful, sporty vitality, brimming with promise. Its sleek, quality design gives it a high-end look that is perfectly in keeping with the PEUGEOT brand’s up-market strategy. New PEUGEOT 208 is at the core of the B segment, making its own contribution to what makes the PEUGEOT range so successful: assertive design combined with distinctive innovation and technology.
2020 Peugeot 208
The great story of our brand is moving forward with serenity and purpose. Treat yourself by choosing the trim level and the engine type of your new PEUGEOT 208.
In one word, ENJOY !
Jean-Philippe IMPARATO, Directeur Général de PEUGEOT
POWER OF CHOICE
CMP/e-CMP : a modular and fuel-efficient platform
New PEUGEOT 208 sits on the PSA Group’s latest generation vehicle platform, CMP (Common Modular Platform). Dedicated to segments B and C, this new vehicle base complements the EMP2 (Efficient Modular Platform).
As its name implies, the CMP platform is adaptable in terms of dimensions and engine variants. Accommodating all power sources, it will enable customers to select their preferred type of power train, a traditional combustion engine (petrol or diesel) or an electric motor.
Economy was the watchword throughout the development phase. This new platform helps to limit new PEUGEOT 208’s CO2 emissions, due to:
- reduction in weight (30 kg lighter vs. the F1 platform),
- improved aerodynamics (levelled floor-pan, electronically controlled air inlets),
- reduced roll resistance (Class A tyres, reduced suspension friction),
- power train optimisation (improved combustion output, down-sizing, reduced mechanical friction, transmission extension and generalisation of Stop & Start).
The CMP platform also provides for increased comfort and safety levels:
- greater acoustic and thermal comfort on board, lower vibration levels,
- driving aids normally reserved for higher market segments and unprecedented in the B segment.
New PEUGEOT 208: compatible with €6.d standards
New PEUGEOT 208 possesses a full range of cutting-edge, €6.d-compliant petrol engines and €6.d-temp-compliant diesel engines. Unique in segment B, PureTech 100 and 130 are available with the EAT8 eight-speed automatic gearbox.
Petrol, 3-cylinder, 1.2L cc engines:
- PureTech 75 S&S BVM5
- PureTech 100 S&S BVM6 or EAT8
- PureTech 130 S&S EAT8.
Diesel, 4-cylinder, 1.5L cc engine:
- BlueHDi 100 S&S BVM6.
For regions where emission control requirements are less stringent, engines fitted with a mechanical gearbox (BVM6) or automatic gearbox (EAT6) will also be available.
IRRESISTIBLE
New PEUGEOT 208: sleek, desirable design
New PEUGEOT 208’s exterior is so distinctive and tasteful that it is able to dispense with chrome fittings, revealing the strength of an expressive design with pleasing proportions. It is well and truly at the centre of PEUGEOT’s up-market move.
Longer, wider and lower than the current PEUGEOT 208, this new generation reveals a distinctive bodyline, suggesting sportiness with its clean, taut lines. There is also a clear touch of sensuality conferred by the wide shaped wings and overall body curves - a discreet balance between soft and firm.
From the side, new PEUGEOT 208 reveals its pared-back windscreen that allows space for a longer, sculpted bonnet. To underscore the sporty look, the extreme-angled quarter light is perfectly aligned with the rear wheel arch. The GT Line or GT versions feature glossy black wheel arch flaring: this streamlines the body, making the wheel diameter appear larger. On these premium versions, the 17-inch wheel rims are adorned with screw-in, customisable inserts which improve the aerodynamic effect and reduce the un-sprung mass (-3.6 kg per vehicle).
Immediately recognisable, the front end is a clever blend echoing the visual signature of the lower section of new PEUGEOT and the Full LED 3-claw headlight signature (according to version). The front bumper is designed as a single contour containing a perfectly-integrated, single outlet radiator grill in the centre, bearing the iconic PEUGEOT Lion. The tip of the bonnet shows off the 208 badge.
As a follow-on from PEUGEOT 3008/5008/508, the rear end of new PEUGEOT 208 stands out with its black band running over the width of the boot lid, linking the 3-claw lights (which are also day-running). The design is exact, shapes are taut. The rear diffuser is available in a gloss black finish and, depending on the engine variant, may be enhanced by a chrome exhaust tail pipe.
In addition to standard body colours and the Black Diamond roof, new PEUGEOT 208 has a range of tints that are the perfect reflection of the vehicle’s energetic and dynamic character:
- Metallic Faro yellow,
- Triple coat Vertigo blue,
- Elixir red with colour top-coat: this process deepens the depth of colour. The body shape is enhanced with reflections.
New PEUGEOT e-208 is adorned with instantly recognisable exterior signs:
- Body colour-coded radiator grill,
- Dichroic Lions (the Lions appear to change colour as a function of the angle of view),
- “e-208 ” badge at the rear and an “e” on the rear wings.
New PEUGEOT 208 : high-tech, high-touch
Inspired by the PEUGEOT FRACTAL concept car, new PEUGEOT 208 benefits from a new unparalleled generation of the PEUGEOT i-Cockpit®, an inseparable part of the PEUGEOT DNA, with a firm following of over 5 million drivers.
The PEUGEOT i-Cockpit® on new PEUGEOT 208 features the same seamless 3-tier ergonomic structure as on the other models in the range.
Eye: all information is easy to see, carefully placed in the drivers field of view. Depending on the spec. level, the PEUGEOT i-Cockpit® 3D instrument panel display information that can be read at two levels. On the upper digital pad, information is projected in hologram form. The data is dynamic, being displayed closer or further to the driver’s eye as a function of importance or urgency, thus increasing reactivity by around half a second. Above the toggle switches in the central section, the touch screen is available in 5, 7 or 10-inch versions, depending on the spec. level and options selected.
Hands: all materials used are agreeable to the touch, gaps and alignments are minimal, tactile or physical controls are cleverly positioned. From the Active finish level (depending on the country), the dashboard is padded and the central section is embellished with a “carbon” finish. The compact steering wheel has been adopted from the higher market segments. The EAT 8 Shift and Park by Wire control is intuitive and ergonomic. The associated steering wheel paddle controls allow occasional manual gear-shifting without ever losing automatic mode.
Body: the passenger compartment forms a cockpit enveloping the occupants. The seats are exceedingly comfortable and easy to maintain.
Great attention was paid to the proportions and layout of new PEUGEOT 208’s storage spaces. In addition to the door bins and glovebox, there are 3 storage areas along the vehicle (depending on version):
- A large storage area under the armrest between the front seats,
- An easy-access tray in front of the gear lever,
- A clever concealable storage space in the central console can be used to discreetly induction-charge a smartphone. The cover rear section is designed to enable a smartphone to the positioned in the open position.
New PEUGEOT 208: a smart upmarket move
New PEUGEOT 208 is available in five spec levels: Like, Active, Allure, GT Line and GT.
The high-end versions, GT Line and GT feature distinctive styling cues:
- Full LED headlights with 3-claw lighting signature,
- Gloss black wheel arch trim and window weather strips,
- 17” alloy wheel rims with inserts,
- Neat passenger compartment details: black roof lining with Adamite overstitching, 8 ambient lighting colour options, sport seats, aluminium pedal assembly.
Specially for PEUGEOT e-208, the GT spec. level is even more distinctive, with:
- Exclusive Alcantara©/Greval gray upholstery in association with 3D technical mesh knit,
- 17’ wheel rims with special inserts.
NEXT GEN TECHNOLOGY
New PEUGEOT 208: ultra-reassuring
With Drive Assist, new PEUGEOT 208 is forging the way to semi-automatic driving with its latest, best-in-segment generation of driving aids:
- Adaptive Cruise Control, Stop & Go with the EAT8 (or Automatic Cruise Control Stop & Go) with adjustable inter-vehicle distance information. In a traffic queue, vehicle restarting is automatic if the stoppage lasts less than 3 seconds Otherwise, by a quick flip on the accelerator pedal or the tip of the steering column stalk, the function is re-initiated. The function is available from 0 km/h. With the 30 km/h function available with the manual gearbox, following a braking operation bringing the vehicle to under 30 km/h, cruise control then is put on hold and the driver has to take over, use the clutch and brake until the vehicle comes to a full halt,
- Lane positioning assistance, whereby the driver can chose the lane position (associated with ACC Stop & Go),
- Full Park Assist with Flankguard (with the EAT8 AGB). The system automatically manages steering, acceleration and braking when entering or leaving a parking space,
- Latest generation Automatic Emergency Brake Assist (detection of pedestrians and cyclists by day and night from 5km/h to 140 km/h) and warns of a risk of collision,
- Active lane (or verge) keeping assist with course correction from 65 km/h upwards,
- Driver Attention Monitoring, which detects the driver’s alertness on long journeys as from 65 km/h using steering wheel micro-movement analysis techniques,
- Automatic headlight dipping,
- Speed limit recognition and recommendation,
- Extended traffic sign recognition (Stop, No Entry signs),
- Active Blind Spot Monitoring (with course correction). This function is available as from 12km/h,
- Electric parking brake.
New PEUGEOT 208: ultra-connected
Our smartphones are an integral part of our lives, which is why new PEUGEOT’s Mirror Screen function is compatible with the MirrorLink™, Apple CarPlay™ and Android Auto™ connection protocols. An induction charging spot is conveniently positioned in the storage space under the central console and up to four USB sockets are available (including a type C).
TomTom® Traffic connected 3D navigation indicates the traffic conditions and risk zones in real time.
New PEUGEOT 208 will be on the market in the autumn of 2019 and is to be shown for the first time at the Geneva International Motor Show. It can be reserved on line on a dedicated website (both ICE and electric versions). Future clients will have the opportunity of being the first to order and drive this vehicle by making an on-line down-payment. They will be able to select the sales outlet to finalise the vehicle configuration and to sight their purchase order for new PEUGEOT 208.
