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\nMorgan 4/4 80th Anniversary Edition
Conceived in 1935, the introduction of the 4-4 signalled Morgan’s move to 4 wheeled vehicles and the beginning of the next chapter in Morgan history. On the 15th of October 1936, the eagerly anticipated 4-4 debuted at the London Motor Show, held at Olympia. The modest 4-4 was a lightweight, affordable runabout that had been proven in local trials with great success across the UK. The 4/4 has been a stalwart of the Morgan model range since its inception 80 years ago, and despite a break during WWII, has been in continuous production ever since.
2016 marks 80 years of this automotive icon, a British success story and the longest running production car in the world. To celebrate, the Morgan Motor Company are proud to announce a limited edition 80th anniversary 4/4. Commissioned to celebrate the timeless design of the 4/4, just 80 examples will be produced, featuring unique styling inspired by the Series 1.
The 80th anniversary limited edition has been designed in the spirit of the original vehicles and benefits from a number of styling enhancements.
Plus 4
In this, the 65th year of Plus 4 production, Morgan are pleased to announce the AR Plus 4. Since 1950, the exhilarating Morgan +4 has been a mainstay of Morgan production. To celebrate 65 years of this iconic sports car, a strictly limited run of 50 vehicles will be built; each hand assembled and tuned by Morgan’s experienced AR Motorsport technicians.
Each vehicle embraces a powerful Cosworth 2.0 litre engine and offers performance and styling features above and beyond those of a standard Morgan. The ARP4 enhances on road performance whilst ensuring that driver comfort and usability remains paramount, this enhancement has been achieved in three key areas.
Performance
The ARP4 would not belong to the AR Motorsport family if it did not offer significantly more performance than a standard Morgan. As such, a large range of upgrades compliment the 225bhp Cosworth 2.0 litre. Each one of the 50 cars will be setup by an AR Motorsport race technician, ensuring that the investment in performance parts for each vehicle is transformed into a more capable and exhilarating car both on road and track. Further changes over the standard Plus 4 include an all-new suspension, the addition of adjustable shock absorbers, a new braking system, a different axle ratio and a revised chassis.
Styling
Aesthetically the ARP4 pushes the boundaries of the traditional classic. The challenge for the design team was to echo the suggestion of modern performance and function whilst maintaining the appeals of on-road classic motoring. The ARP4 achieves this by maintaining the use of Morgan’s core materials; ash, aluminium and leather. However, by altering the mix of how these are applied gives an entirely new and exciting impression. Aluminium panels are left untrimmed and exposed adding to the sense of lightweight performance, whilst box weave carpets celebrate the leather and reintroduce comfort, detail and luxury. Contrasting colours selected from the AR Motorsport pantones provide a striking and modern visual, whilst high levels of detailing distinguish this model.
Comfort and Usability
Of paramount importance when undertaking the ARP4 project was to ensure that it not only performs exceptionally, but is also useable. As such, the ARP4 has received significant changes over standard production Morgans. Soundproofing in the hood and throughout the body ensures a reduction in road and wind noise and an improvement in NVH. A redesigned dashboard distinguishes the car and also offers improved usability for the driver. LED lights all round offer better road visibility, ensuring the ARP4 is further suited for long distance touring.
