2024 GWM WEY 05: A Feature-Rich SUV Facing Sales Challenges
The 2024 GWM WEY 05 enters the premium midsize SUV segment boasting an impressive array of features, including an exceptional electric-only range and a luxurious interior. Despite its strong specifications and competitive pricing, this Chinese plug-in hybrid SUV is encountering hurdles in gaining traction within the European market.
Impressive Electric Range and Performance
The GWM WEY 05 sets a new benchmark for plug-in hybrids with an electric range of up to 158 kilometers (approximately 98 miles) on a single charge. This remarkable range is facilitated by a substantial 40 kWh battery, allowing drivers to handle most daily commutes without utilizing the gasoline engine. The battery supports both AC charging at 11 kW and DC fast charging at 50 kW, enabling an 80% charge in just 53 minutes.
Under the hood, the WEY 05 combines a 2.0-liter turbocharged gasoline engine producing 204 horsepower with two electric motors—one at the front and one at the rear axle. This configuration delivers a combined output of 476 horsepower and an impressive 625 lb-ft of torque. Power is channeled through a 9-speed dual-clutch automatic transmission to all four wheels, propelling the SUV from 0 to 60 mph in approximately five seconds and reaching a top speed of 146 mph.
Luxurious Interior and Comfort
Inside, the WEY 05 offers a spacious and upscale environment thanks to its 114.6-inch wheelbase. High-quality materials like diamond-stitched Alcantara and vegan leather accents contribute to a premium feel. The seats, available with optional massage, ventilation, and heating functions, provide enhanced comfort for both front and rear passengers. While some lower cabin areas feature less refined materials, the overall build quality remains commendable.
The SUV accommodates five passengers comfortably, and the cargo area offers 17.7 cubic feet of space, expandable to 43.4 cubic feet with the rear seats folded down. Practical touches such as ample door storage and a flexible cargo cover add to the vehicle's everyday usability.
Advanced Safety and Driver Assistance Features
The WEY 05 comes equipped with a comprehensive suite of driver assistance technologies. Features like Intelligent Cruise Assistant, which integrates adaptive cruise control with active lane keeping, and Highway Assistant, capable of fully automated lane changes, aim to enhance driving convenience and safety. The vehicle also earned a five-star rating in Euro NCAP safety tests, reflecting its commitment to occupant protection.
However, the driver monitoring system can be overzealous, issuing frequent alerts for minor attention deviations. While these features are designed to promote safety, some drivers may find the constant reminders intrusive. Thankfully, many of these alerts can be disabled, although they reset each time the vehicle is started.
Design and Aesthetics
Externally, the 2024 WEY 05 presents a bold and distinctive look. Its prominent grille with vertical chrome elements and sloping roofline gives it a blend of sportiness and elegance. Riding on 21-inch alloy wheels and featuring flush-mounted door handles, the SUV has a strong road presence. At 191.7 inches long and 77.2 inches wide, its substantial dimensions provide ample interior space but may pose challenges in tight urban environments or narrow parking spaces.
While the design sets it apart from competitors like the Mazda CX-60 and Hyundai Santa Fe, its bold aesthetics may not appeal to all tastes, potentially impacting its market reception.
Pricing and Equipment Packages
The WEY 05 offers considerable value with its extensive list of standard features. The Premium trim, starting at €59,900, includes amenities such as a digital cockpit, smart key system with automatic door unlocking, and a comprehensive multimedia setup featuring a 14.6-inch central display. Smartphone integration via Apple CarPlay and Android Auto, an Infinity surround sound system, and wireless charging are also standard.
Advanced safety features like a 360-degree camera system with a "transparent chassis" view and numerous driver assistance systems further enhance the package. The Luxury trim, beginning at €63,900, adds an augmented reality head-up display, panoramic sunroof, heated rear seats, and additional comfort options like massaging front seats with memory functions.
Sales Challenges in the Market
Despite its impressive specifications and competitive pricing, the WEY 05 has struggled to gain a significant foothold in the German market, with only around 700 units registered this year according to the German Federal Motor Transport Authority. Factors contributing to its slow sales may include its unconventional design, strong competition in the segment, and the brand's relative obscurity in Europe. The vehicle's substantial size and some ergonomic quirks might also deter potential buyers.
This situation highlights the challenges that new entrants, especially those from less-established brands, face when trying to disrupt mature automotive markets. Consumer hesitancy toward unfamiliar brands and models can be a significant barrier, regardless of the features and value offered.
A Compelling Option Awaiting Recognition
The GWM WEY 05 is a compelling entrant in the premium midsize SUV segment, offering a blend of luxury, performance, and cutting-edge technology. Its exceptional electric-only range sets it apart from other plug-in hybrids, and the extensive list of standard features provides substantial value for its price point. While it faces sales challenges in the current market, the WEY 05 has the potential to attract buyers seeking an alternative to established brands, especially those who prioritize electric driving capabilities and a well-appointed interior.
As Great Wall Motor continues to expand its presence and address market feedback, the WEY 05 may gain the recognition it needs to succeed beyond its initial launch markets. For consumers willing to look beyond the usual options, this SUV presents an opportunity to experience a feature-rich vehicle that delivers on both performance and comfort.
-Ed
2024 GWM WEY 05
