Fiat 124 Spider S-Design
- The S-Design and Mirror families take to the stage in Geneva: Fiat's response to the latest requirements in terms of style, urban personality and connectivity.
- World première of the new 124 Spider S-Design, the ideal vehicle for those who seek emotions under the open sky, a strong character and dynamic flair. It is joined by 500X and Tipo, also in S-Design trim.
- Technology and style are the strengths of 500X Mirror, 500 Mirror and 500L Mirror: the UconnectTM infotainment system with Apple CarPlayTM integration and Android AutoTM compatibility, special technological blue livery and unique details.
- Mirror is the first special series dedicated to the whole 500 family, the evolution of the Fiat icon that has seduced millions of motorists all over the world.
- The special series have always been a unique feature of the Fiat brand, one of the keys to the success of many models across the Fiat range and above all, the secret behind the eternal youth of the iconic 500.
At the 2018 Geneva International Motor Show, the Fiat brand is exhibiting its range with a display that is fuller and more complete than ever, featuring the S-Design and Mirror families, which offer solutions to the most advanced requirements in terms of style, personality and connectivity.
The Geneva Motor Show will see the début of the 124 Spider S-Design, alongside the 5-Door Tipo and the 500X S-Design, all vehicles with very different characteristics and dedicated to those who like to express their own dynamic character also by choosing a car with a distinctive identity.
2018 Fiat 124 Spider S-Design
The S-Design is indeed the Fiat answer to those who seek style and content with a contemporary, dynamic and distinctive character. In this trim, the vehicle is a compendium of sportiness, style and seduction, capable of winning over motorists at first glance. It has an unmistakable personality, which reflects that of a young, dynamic consumer. For the very first time, a special series carries across the FIAT model range and makes a perfect match for both of the worlds embodied by the brand - the functional and emotional sides of Fiat.
But in Geneva, Fiat is not just all about S-Design. An area of the stand will also host the Mirror family, the first special series to embrace the entire 500 family. Fiat's special series have always been a unique feature of the brand, one of the keys to the success of many models across the FIAT range and, above all, that of the iconic Fiat 500, a vehicle that comes in a host of versions, and has explored the most diverse territories, so further prolonging its unique, eternal youth. In its long history, some of the most memorable versions include the 500C by Gucci, the 500 by Diesel, the 500 Riva and the recent 500-60th and Anniversary editions, dedicated to the 60th anniversary of the icon of the house of Fiat.
Since its launch, Fiat 500 has broken every rule in the book of the traditional market, showing that even a small vehicle can generate a family of affordable and attractive models capable of guaranteeing maximum levels of personality and functionality, and become a resounding international success to boot. Eighty per cent of all the Fiat 500 vehicles produced are sold outside Italy and in 2017 the Fiat icon was the leading car in eight countries worldwide, also making the leaderboard in another seven nations.
With the 500L and 500X versions, Fiat 500 moves away from the traditional segment classification, combining characteristics from different categories and breathing life into two vehicles that are benchmarks in their respective segments. In this way, the 500 family offers three very diverse vehicles in terms of vocation and personality, which meet the requirements of all customers and the rising demand for new experiences, while continuing to share the same original and characteristic exciting style of the Fiat icon.
And indeed style, along with technology, are undoubtedly the pros of the new Mirror special series, available across the entire 500 family, thanks to the 7-inch HD Live UconnectTM radio with high resolution touchscreen, and to the range's Apple CarPlayTM integration and Android AutoTM compatibility, which make the driving experience into an all-round life experience for the motorist to enjoy in total safety.
So with the Mirror and S-Design families, the Fiat brand meets the latest needs of the market and offers every customer the chance to express their own identity also through the vehicle they drive.
The Fiat stand is completed with the wide array of accessories and products developed and designed by Mopar to personalise every vehicle.
Fiat 124 Spider S-Design
Making its début in Geneva will be the new Fiat 124 Spider, the special series that spotlights the dynamism and sportiness of the triumphant 2-seater roadster from the house of Fiat. Presented in the rich "Luxury" trim level, it will feature additional style details sure to win over fans of high performance and strong emotion behind the wheel under an open sky. Indeed, Mopar®, the Official Service Partner of Fiat for Services, Spare Parts and Original Accessories, Roadside Assistance and Customer Care, has fitted an exclusive package of accessories on each vehicle as standard. The new collection includes roll bar, front pillar and rear mirror caps in polished steel. This unique look is completed by 17-inch lightweight alloy wheel rims in a special design, a tricolour badge on the rear and a sporty red adhesive stripe which draws attention to the classic body side, the low centre of gravity and the seating position, tilted back towards the rear axle, providing a shapely silhouette with the proportions of a thoroughbred sports car.
And as if style wasn't enough, the contents of the vehicle are top class too. The 124 Spider S-Design always offers the following features as standard equipment: four airbags, automatic climate control, mp3 radio with USB port and four speakers, leather seats and steering wheel, lower fascia and brow of the dashboard with visible seams, cruise control and Keyless Go system. The vehicle also presents the Active Hood Lift System, a dual chrome exhaust and fog lights.
And when the engine gets going, the emotions rev up too: the Fiat 124 Spider S-Design is equipped with the reliable 1.4-litre turbo four-cylinder engine with MultiAir technology, which delivers 140 HP power and 240 Nm of torque, and is available with a six-speed manual gear and automatic transmission. The performances, with manual transmission are exceptional: a maximum speed of 215 km/h and 7.5 seconds to accelerate from 0 to 100 km/h (instead 214 km/h and 7.6 seconds are the data for the automatic version). The 124 Spider's suspension uses a double-wishbone layout in front and a multilink in the rear, specifically tuned for greater stability while braking and turning. Steering is precise and responsive with the use of an electric power assist system. In short, the combination of the steering and suspension set-ups lightweight frame, balanced weight distribution and turbocharged engine ensures a dynamic driving experience. Noise vibration and harshness (NVH) enhancements, including an acoustic front windscreen, also help to deliver a refined, quiet ride.
