2013 Fiat Viaggio
A benchmark for the mid-class segment
- The first Fiat sedan made in China
- World-class manufacturing standards
- Beguiling design and cutting-edge technology
The all-new premium class Fiat Viaggio sedan's debut is without a doubt one of the eye-catchers at the Beijing International Auto Show. The Fiat Viaggio symbolises an ideal journey between Italy and China, and its Chinese name Fei Xiang reinforces the message, evoking the experience of a flying dream towards the discovery of a new lifestyle totally befitting the brand positioning La Vita è Bella (life is beautiful) which embodies the Italian philosophy of living life to the fullest with passion and style.
Design
Inspired by Italian design, the new Fiat Viaggio teams modern-day fashion elements with a note of lasting classics that add to the passionate Italian legend. Designed by Fiat Group's Style Centre in Turin, the Fiat Viaggio has a timeless, clean-surfaced expressive exterior design that blends fluid and curvaceous forms with strong proportions. A contemporary Fiat "face" ensures unmistakable brand identity. Rear tail lamps with refined LED lights deliver an image of superior quality.
The Fiat Viaggio is tastefully designed inside and out with discernible Italian style. Fiat designed the Viaggio to be a world compact sedan unlike any others in its segment. Equipped with the overall dimensions which are "lower, wider, and longer" inherited from the architecture and platform upon which it is based, the Fiat Viaggio affords a dynamic appeal tuned to bring class-leading ride and handling.
An extended C-pillar enables a sleek silhouette. The abundance of elegant chrome details (from the entry trim level) gives the Fiat Viaggio a highly sophisticated look.
The on-board experience is characterised by a "driver centric" interior design: a unique "floating island bezel" which combines the cluster and centre stack and helps distinguish the interior from others. No films, faux woods, or imitation metals: the dashboard boasts a clean, appliqué-free execution (featuring high-quality soft-touch surfacing with tactile grains in an elegant and warm dual tone (black/beige) cabin. Premium quality materials result in premium tactility. A balanced presence of chrome details and silver-plated elements add brightness and a touch of sophistication to the elegant dashboard. On top trim levels, the presence of the 8.4 inches touchscreen radio navigation unit adds to the sophisticated environment a top high-tech feature unique to the segment.
Cutting-edge technology
Measuring 4,679 mm in length, 1,850 mm in overall width and with a 2,708 mm wheelbase, the Fiat Viaggio is the new C-segment benchmark. With this car, Fiat brings the very best of its technological know-how, design and refinement to the biggest selling segment in China.
The new four-dour, five-seater Fiat Viaggio sedan is based on the CUSW (Compact US Wide) architecture. It is the most advanced within the Fiat Group, and it is also the basis of the new Dodge Dart, recently presented at the Detroit Motor Show last January. The CUSW architecture is, in turn, derived from the Compact architecture originally developed for the best-selling Alfa Romeo Giulietta, a framework that enables the Italians and the Americans to share technologies and components and most of all best practices for engineering and design capabilities.
Based on this platform, the Fiat Viaggio is tuned to bring class-leading ride and handling with uncompromised comfort for all its occupants. With excellent driving dynamics, exceptional safety performance, outstanding trim levels and finishes, Fiat is ready to spoil the most demanding Chinese customers with a unique blend of power, fuel efficiency, sophistication, technology and vehicle dynamics.
The Fiat Viaggio will be the only car in its segment to offer exclusively sophisticated Turbo engines (1.4L T-Jet 120 HP and 150 HP) on the Chinese market, securing performances that anybody would expect from bigger displacement engines without compromising on fuel economy and maintenance costs. Teamed with the T-Jet Turbo engine is Fiat's latest generation 6 speed dual dry clutch transmission, and alternatively the well-tested 5-gear manual transmission.
Target
The Fiat Viaggio is positioned in the most competitive mid-class segment in China's automotive market, targeting potential consumers with a passion for life. Enthusiastic, responsible, daring to dream and persistent: they are young and styling, having grown up in the cities and set to become the backbone of Chinese society.
World Class Manufacturing
As the first Fiat-Chrysler joint project, the Fiat Viaggio will be produced in the new GAC Fiat production plant in Changsha, in the Hunan province.
The new production plants implements the World Class Manufacturing standards, a way of working that all Fiat and Chrysler plants world-wide have embraced in order to achieve zero accidents, zero defects, zero stocks and zero breakdowns.
