Dodge Unleashes the All-New Hornet R/T: The Quickest and Most Powerful Compact-Utility Vehicle in the Segment
Dodge has just released its latest marketing campaign, “Swarming the Nation,” to introduce the all-new Dodge Hornet. The campaign, which includes a 90-second full-length video on the brand’s social media channels, features a sweeping flight through city streets as word of the arrival of the “engineered hornet” stirs up excitement and wonder across the U.S. The all-new Dodge Hornet is set to disrupt the status quo of the mainstream CUV segment with class-exclusive and best-in-class performance features that optimize multiple aspects of the vehicle, from powertrain to suspension, braking, steering, and handling.
True to the Dodge brand, the Hornet stands out as the quickest and most powerful compact-utility vehicle (CUV) with a lineup of class-exclusive and best-in-class dynamic performance features. The Dodge Hornet R/T performance hybrid is the first-ever electrified performance vehicle from Dodge, transforming electrification into performance. With 288 horsepower and 383 lb.-ft. of torque, it can reach 0-60 in just 5.6 seconds, making the Hornet R/T the quickest and most powerful utility vehicle in the segment while still offering more than 30 miles of all-electric range via a 15.5-kWh lithium-ion battery.
The Dodge Hornet GT, fueled by the Hurricane4 engine, a 2.0-liter turbocharged inline four-cylinder, debuts as the segment’s most powerful gas engine with 268 horsepower and 295 lb.-ft. of torque, making it the quickest, fastest, and most powerful utility vehicle with a starting MSRP under $30,000.
“As our first-ever electrified performance vehicle to enter the market, the all-new Dodge Hornet signals that a new breed of electrified performance is here, and it is here to change the game," said Tim Kuniskis, Dodge brand chief executive officer – Stellantis. "With looks, feel and performance that are pure Dodge, the Hornet offers the best driving dynamics, a full lineup of segment-exclusive performance features, the best standard technology, as well available Direct Connection factory-backed performance upgrades, the Dodge Hornet is uniquely positioned to shake up the mainstream compact-utility vehicle (CUV) segment.”
The “Swarming the Nation” marketing campaign was developed by the Dodge brand in partnership with GSD&M. Dodge also enlisted prominent TikTok and Instagram influencers, some of whom appear in the final broadcast spot and social media content, to spread the word and build buzz of the impending swarm.
The all-new Dodge Hornet is a game-changer in the CUV segment, offering class-exclusive and best-in-class performance features that optimize multiple aspects of the vehicle. With the Hornet R/T performance hybrid and the Hornet GT, Dodge has created two powerful and dynamic vehicles that are sure to turn heads on the road. The “Swarming the Nation” marketing campaign is just the beginning of what promises to be an exciting new chapter for the Dodge brand.
-Ed
2024 Dodge Hornet R/T
