The Rapid Sell-Out: 2017 Caterham Seven Sprint
In the highly competitive automotive landscape, where modernity is often seen as a critical measure of success, the 2017 Caterham Seven Sprint stood out, providing a refreshing return to classic forms and styles. This unique model caused quite a stir in the market, selling out within a week of its unveiling.
Unveiling at Goodwood Revival
The 2017 Caterham Seven Sprint made its grand debut at the Goodwood Revival on September 9th, stealing the spotlight with its compelling blend of retro-inspired aesthetics and modern mechanical innovations. All 60 units, designed exclusively for the UK and European market, were spoken for within a mere seven days of this event. At a retail price of £27,995, the demand for this special edition model certainly outstripped its availability, underscoring the unique appeal of the Seven Sprint.
Stylistic Throwback and Performance
The Seven Sprint didn't just captivate onlookers with its evocative looks; beneath its nostalgic skin lay a three-cylinder, 80hp Suzuki engine, the same power unit found in Caterham's entry-level Seven 160. This nod to the past did not compromise performance, showcasing Caterham's prowess in blending the old and new. The aesthetic throwback to the mid-1960s served as a celebratory nod towards Caterham Cars’ 60th anniversary, which was in full swing at the time.
Unprecedented Reaction
David Ridley, Caterham’s Chief Commercial Officer, expressed surprise and delight at the overwhelming response to the Sprint. Selling more than 10% of their typical annual sales volume in a week was indeed an extraordinary feat for Caterham, illustrating the potent allure of the Seven Sprint. According to Ridley, the unprecedented reaction to the Sprint was a fantastic prelude to their ongoing 60 Years of Seven celebrations.
Final Thoughts
Despite the 60th and final car being sold by Caterham at 11am on September 16, a glimmer of hope remained for those who still sought after this immensely desirable vehicle through Caterham’s UK and European dealer network. The meteoric success of the 2017 Caterham Seven Sprint underscores the timeless appeal of the brand's distinctive design ethos, celebrating the fusion of classic charm with contemporary performance. As the dust settles from this whirlwind sell-out, one cannot help but wonder what other marvels Caterham will unveil in their pursuit of melding past and present.
-Ed
2017 Caterham Seven Sprint
