BMW X1 Edition Powder Ride.
The creative meeting of minds between BMW and K2 has inspired both the concept car revealed in Los Angeles and a limited-run special-edition variant of the new BMW X1. The BMW X1 Edition Powder Ride, due to arrive in November 2012, boasts exclusive design and equipment features along with xDrive intelligent all-wheel drive. It will be available this winter only.
The BMW X1 Edition Powder Ride makes an excellent advert for the cooperation BMW has fostered not only with ski manufacturer K2 but also with a number of illustrious front-line winter sport resorts. The special-edition variant of the compact BMW X model is therefore also a fine choice of vehicle for trips to the world’s most attractive ski and snowboarding destinations. The special-edition model features the xLine, roof rails in Aluminium satinated trim and a storage package, including a front armrest. The perfect range of winter accessories comes as standard for the first time, with the special-edition model featuring the 460 roof box (incl. BMW base support system), a ski and snowboard bag sporting a design specifically created for this model, all-weather floor mats and a fitted luggage compartment mat. And there’s another highlight lined up: anyone who purchases this special-edition model will receive a high-quality, exclusively designed pair of K2 LTD Powder Ride skis, available only in conjunction with the X1 Edition Powder Ride.
The BMW X1 Edition Powder Ride comes with the full selection of BMW xLine design and equipment features. BMW xLine includes exterior elements in matt Glacier Silver, special 18" light-alloy wheels and door sill strips, a sports leather steering wheel with multifunction buttons, fabric/leather upholstery for the seats, trim strips in dark copper, and ambient lighting.
The BMW X1 Edition Powder Ride can be ordered in the non-metallic paint shades Black and Alpine White, as well as in Valencia Orange, Mineral White, Mineral Grey, Glacier Silver and Black Sapphire metallic finishes. Also contributing to the unmistakable look is a special decal on the doors and wheel arches of the compact BMW X model. The X-shaped graphic borrows the BMW K2 Powder Ride Concept’s motif, which symbolises the smart and agile character of the BMW X1.
The exclusive design of the BMW X1 Edition Powder Ride and the skis that come included ensure winter sport fans stand out from the crowd on both road and piste. This individual look expresses the thrill of the drive (or ride), sporting enthusiasm, lifestyle and sense for premium quality in equal depth. The market launch of the BMW X1 Edition Powder Ride is scheduled for November 2012 and the special-edition model will be available in BMW X1 xDrive20i, BMW X1 xDrive28i, BMW X1 xDrive18d, BMW X1 xDrive20d and BMW X1 xDrive25d guise. The Edition Powder Ride upgrade is priced at €3,450.00 (in Germany).
BMW Group DesignworksUSA sets a distinctive tone when it comes to making a mark on road and piste.
The orange, white and black illustration can also be found on the side surfaces of the roof box and on the exclusively designed skis. The graphic was specially designed by BMW Group DesignworksUSA for the concept car, BMW X1 special-edition model and K2 LTD BMW Powder Ride Ski range of winter sports equipment. With dynamic lines and colour blending, richly contrasting accents and the X form displayed on both car and skis, this design creates an effective visual connection between the hallmark properties of the BMW X1 and K2 skis. This association is also conveyed by the K2 LTD BMW Powder Ride Ski, whose surface design combines the fox motif with X-shaped lines and the BMW and K2 brand logos. A tyre track graphic on the ski’s running surfaces is another reminder of the link-up with the BMW X1.
BMW Group DesignworksUSA is a subsidiary of the BMW Group and a globally active design studio focusing on transportation and product design as well as strategic design consultancy. The company’s headquarter is in California, but it also has locations in Europe and Asia.
