2025 Audi Q8 and SQ8 Receive Subtle Upgrades and New Packages
For the 2025 model year, Audi's flagship SUV coupé, the Q8, along with its performance-oriented sibling, the SQ8, receive a series of thoughtful updates aimed at enhancing driver convenience and customization. Building upon the significant redesign introduced in 2024, the latest iterations focus on integrating advanced technology features and offering new optional packages, all while adjusting pricing modestly.
Enhanced Standard Features for 2025
The 2025 Audi Q8 55 TFSI and SQ8 now come equipped with traffic sign recognition as a standard feature. This system utilizes front-mounted cameras to detect and display important road signs—including speed limits and no-passing indicators—directly on the driver’s instrument cluster and head-up display. This addition underscores Audi's commitment to incorporating advanced driver-assistance technologies across its lineup, aiming to enhance safety and driver awareness.
New Optional Packages for the SQ8
Audi introduces two new packages for the 2025 SQ8, providing owners with fresh ways to personalize their vehicles. The Carbon package adds a sporty edge to the exterior, featuring carbon fiber mirror housings, door inlays, and a rear light cover. These elements not only reduce weight but also contribute to a more aggressive aesthetic.
The Audi Sport Express Red stitching package brings vibrant interior enhancements. It includes a black interior highlighted by Express Red contrast stitching along the seats, sides of the center console, and door armrests. Complementing this are full red seatbelts, adding a bold splash of color that emphasizes the performance heritage of the SQ8.
Upgraded Comfort Features in the Prestige Trim
The 2025 SQ8 Prestige trim sees improvements aimed at passenger comfort and convenience. Front driver and passenger seat memory functions are now standard, allowing multiple drivers to save their preferred seating positions. Additionally, massage functions for both front seats are included, enhancing comfort during long drives. The LED interior lighting package, previously an option, is now standard across all SQ8 trims, offering customizable ambient lighting to suit various moods and preferences.
Introducing the RS Q8 Performance
Joining the lineup for 2025 is the new RS Q8 Performance, taking the place of the previous RS Q8 model. This SUV represents the pinnacle of Audi's combustion-engine performance offerings. Under the hood lies a 4.0-liter biturbo TFSI V8 engine, now producing an impressive 631 horsepower and 627 lb-ft of torque. This powertrain propels the RS Q8 Performance from 0 to 60 mph in a swift 3.4 seconds, en route to an electronically limited top track speed of 190 mph.
Performance enhancements extend beyond the engine. Standard ceramic brakes provide robust stopping power, while the quattro all-wheel-drive system with an optimized self-locking center differential ensures power is effectively distributed to all wheels. The adaptive air suspension allows the vehicle to balance performance handling with everyday comfort, making the RS Q8 Performance a versatile option for those seeking both luxury and speed.
Pricing Adjustments from 2024 to 2025
The 2025 Audi Q8 and SQ8 models experience slight price increases compared to the previous year. The Q8 55 TFSI Premium now starts at $74,400, up $700 from the 2024 price of $73,700. The Premium Plus trim is priced at $78,500, reflecting a $700 increase from $77,800. The top-tier Prestige trim sees a rise to $86,600 from the previous $85,900.
For the SQ8, the Premium Plus model now begins at $97,600, a $1,000 increase over the 2024 price of $96,600. The Prestige trim is priced at $104,900, up $1,300 from $103,600. These adjustments take into account the added standard features and available packages that enhance the overall value proposition of the vehicles.
The destination and delivery fee has also increased by $100, now totaling $1,295 for 2025 models.
Extended Connectivity and Tech Upgrades
Audi has extended the trial subscription period for its Audi connect NAV services from six months to three years for the 2025 model year, providing drivers with long-term access to advanced navigation features. The integrated in-vehicle App Store, included with Audi connect PLUS, is now available in the Q8 lineup. This feature allows users to download popular apps such as Spotify, YouTube, Zoom, and WhatsApp directly to the vehicle's Multimedia Interface (MMI), enhancing connectivity and entertainment options on the go.
The Audi Themes Plus feature expands customization by offering a selection of wallpaper images for the MMI screen, paired with coordinated ambient lighting and matching audio elements for the 3D Navigation display. Additionally, Homelink garage door buttons are now conveniently integrated into the rearview mirror across most of the 2025 Audi model portfolio, including the Q8 and SQ8.
A Refined Evolution of Audi's Flagship SUV Coupé
The 2025 Audi Q8 and SQ8 exemplify Audi's approach to continuous improvement, focusing on technological enhancements and personalization options rather than radical changes. By adding standard driver-assistance features and introducing new aesthetic packages, Audi caters to customers seeking both luxury and individuality. While the modest price increases may catch the eye, the value added through extended connectivity services and upgraded standard equipment positions the 2025 Q8 lineup as a compelling choice in the luxury SUV segment.
-Ed
2025 Audi Q8
