A Personalized Approach to Luxury: The 2021 Aston Martin DBX Q by AM
Embracing the SUV segment with a taste of individuality, Aston Martin has presented the DBX with a flair of customization at the 2020 Geneva Motor Show. Through the luxury brand's bespoke service 'Q by Aston Martin,' the 2021 Aston Martin DBX has been given a unique appearance that hints at a darker side of the brand, reflecting both elegance and aggressive confidence. Here, we'll explore the exclusive features and the meticulous craftsmanship that have gone into making this model stand out in a segment not typically known for such elegance.
A Touch of Personalisation
Q by Aston Martin offers three levels of customization for the DBX: Commission, Collection, and Accessories. The example showcased in Geneva provides inspiration to existing and potential DBX customers worldwide. From the outside, the 2021 Aston Martin DBX's sleekness is unmissable, thanks to the brand's award-winning in-house design team. But, it's the personalized additions like the 22" gloss black painted wheels that demand closer inspection. Could these touches be a step too far into the territory of personal vanity, or are they the essence of modern luxury?
DBX: A Symphony of Materials
Inside the Aston Martin DBX Q by AM, one can find a unique blend of materials that elevate the car's luxurious interior. A bespoke diamond patterned satin chrome aluminum jewelry pack sits with swathes of Obsidian Black leather. Carbon fibre is employed in places like the central console and door inserts, and the floor of the car's storage area boasts a single piece of herringbone carbon fibre. Such use of materials doesn't only beg the question of aesthetic pleasure but the functionality of them. However, the details are exquisite, particularly the unique carbon fibre finish used for the floating centre console, machined from a 280-layer solid block after a meticulous 12-hour curing process and 90-hours of milling.
The Collection: Exclusive yet Attainable
The ‘Q by Aston Martin – Collection’ brings forth even more exclusive features like Satin Xenon Grey paint, a carbon fibre lower exterior pack, and black anodized tread and sill plaques. Each of these has been developed by Aston Martin's in-house design team and is ready to order. As Marek Reichman, Aston Martin's Executive Vice President & Chief Creative Officer, emphasizes, these customization options provide "a wide and broad variety of creations." But one wonders if this variety may lead to a fragmentation of brand identity or enhance it?
A Visual Presence at Geneva
Aston Martin's display at the 89th Geneva International Motor Show included the DBX styled through 'Q by Aston Martin,' aiming to portray the more aggressive, confident side of the marque. The fastback look cleverly shifts the visual mass over the rear wheels, resonating with the appearance of Aston Martin's sports cars, yet without compromising access. Despite its elegance, the darker features in this model reflect an entirely new side to Aston Martin's character. The presence of the 2021 Aston Martin DBX Q at the Geneva Motor Show leaves a significant mark, but whether it's a sign of evolution or just a fleeting trend remains to be seen.
Where Elegance Meets the Road
The 2021 Aston Martin DBX Q by AM provides an interesting insight into how luxury can be personalized without losing a vehicle's inherent elegance. From its exterior design to the meticulous use of materials inside, this model truly stands out, especially when considering the Q by Aston Martin bespoke treatment. Yet, the very concept of such customization in an SUV brings forth questions about the fine line between genuine innovation and mere ornamentation. Aston Martin seems to navigate this space confidently, offering a model that may well redefine our perceptions of elegance in this segment.
-Ed
2021 Aston Martin DBX Q by AM
