Acura's Bold Foray into the Compact Luxury Segment: The 2012 ILX Concept
Adding a new dimension to their lineup, Acura recently introduced the ILX Concept, paving the way for a fresh, luxury compact sedan slated for a Spring 2012 launch. Designed as a bridge for consumers into the realm of Acura, the ILX brings with it an array of powertrain options, including, notably, Acura's first dip into the gas-electric hybrid pool.
A Strategic Move Targeting Luxury Novices
With the ILX, Acura seems to be finely tuning their approach towards first-time luxury buyers, a group that prioritizes a blend of appealing exterior design, eco-consciousness, and cost-effectiveness. Jon Ikeda, the captain steering the Acura Design Studio, puts forth the ILX as a tempting bait for young, budding luxury enthusiasts to dive into the luxury market. From a strategic standpoint, this move attempts to establish a strong relationship with an emerging demographic, hoping to foster brand loyalty early on.
An Aesthetically Pleasing Blend of Luxury and Efficiency
The ILX Concept broadcasts a clear message through its design— luxury does not compromise efficiency. Striking a harmonious balance between sportiness and aerodynamic finesse, the ILX wraps performance and economy in a beautifully tailored attire. The compact yet formal proportioning paints a picture of professionalism while echoing Acura's design philosophy. Additionally, the distinctively recognizable Acura features such as the wide stance and excellent visibility add to the character of the ILX.
A Trio of Powertrain Choices
Acura takes a diversified approach in the power department, offering three unique engine options in the ILX lineup. The choices include an entry-level model with a 2.0-liter inline 4-cylinder engine, a spirited high-performance variant with a 2.4-liter inline 4-cylinder mated to a six-speed manual transmission, and the marque's first-ever hybrid, boasting a 1.5-liter gasoline-electric hybrid powertrain.
Sporty Sophistication Inside
Matching its impressive exterior, the ILX's interior comes filled with a multitude of high-value features reflecting a mix of luxury, sportiness, and practicality. Highlighting the tech-savvy side of Acura, the ILX offers a smart entry keyless access system, pushbutton start, and modern conveniences like Pandora internet radio interface and SMS text message function, allowing for seamless integration into the digital world.
Safety First, Always
In line with Acura's philosophy, the ILX does not compromise on safety. The model comes packed with comprehensive safety features, including Acura's acclaimed Advanced Compatibility Engineering™ body structure, a variety of airbags, 4-channel anti-lock brakes, and Vehicle Stability Assist™. Furthermore, Acura anticipates high ratings from both the NHTSA and IIHS crash safety tests, fortifying their promise of safety.
Exclusively Built, Acknowledged Quality
Adding a cherry on top, the ILX will be exclusively manufactured in Honda Manufacturing of Indiana, LLC, in its Greensburg, Ind. plant. The plant is among the elite three in the world to bag J.D. Power and Associates' 2011 Platinum Award for its extraordinary quality, a promising indication for potential ILX owners.
The Final Word: A Promising Entrant
The Acura ILX Concept certainly paints an intriguing picture for the compact luxury sedan segment. The ambitious range of powertrains, thoughtful design, tech-loaded cabin, and a solid commitment to safety—all housed within a sedan that targets first-time luxury buyers—suggests Acura has a potential winner on their hands. However, as always, the proof will be in the real-world performance and consumer reception, which we eagerly await in the coming months.
-Ed
2012 Acura ILX Concept
