S-Class versus 7-Series
Both of the flagships of BMW and Mercedes-Benz bring the best in company innovations and luxury. From massaging seats to lane-keeping autopilot, 7-Series and S-Class have everything a tech-savvy luxury-hungry customer wishes for.
For the 2016 model year, 7-Series buyers have an option of choosing a smaller, entry level, 3-liter inline-six engine, which comes with a $81,300 price tag. S-class, on the other hand, doesn't yet offer a smaller engine for NA buyers yet, leaving the starting price at $95,650 for the 4.7-liter V8 twin-turbo.
But considering the market, and the customer base, when it comes to large luxury sedans like the 7-Series and S-Class, buyers rather have their cars compared on the upper level of the model line rather than on the entry level. And that's where the S-Class gets uber-special, with a 6.0-liter V12 twin-turbo S600 model that starts at $169,050. BMW hasn't released the specifications and pricing of 760i yet, leaving 750i the most powerful and luxury option for the line.
The BMW is wider, overall lower, and has a longer wheelbase than the Benz - when comparing between SWB models.