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2013 Volvo V40 R-Design
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Revisiting the 2013 Volvo V40 R-Design: A Stylish Swedish Sprinter

Reverberating from the excitement of the 2012 Paris Motor Show, the Volvo V40 R-Design swiftly took center stage, its glossy Rebel Blue coat capturing not only camera flashes but also the interest of car enthusiasts worldwide. The sleek, dynamic appearance of the model left a lingering impression of a stylish yet powerful contender in the automotive world.

Design Details That Make a Statement

One would be hard-pressed to deny the eye-catching elements of the Volvo V40 R-Design. A closer inspection reveals the meticulous detail that Volvo's designers poured into this creation. The high-gloss grille encased in silk-metal, paired with a reworked front bumper and daytime running lights, gives the model an imposing yet sleek presence. Aesthetic enhancements such as the ironstone rear diffuser and silk-metal details paired with dual exhaust pipes accentuate the sporty stance. Further adding to the allure are the unique five-spoke, diamond-cut wheels that come as standard 17", with an optional upgrade to 18".

These design characteristics extend to the interior as well, which appears just as thoughtfully crafted. Its driver-centric design introduces a unique blend of R-Design leather/T-Tec upholstery, TFT instrument display, sports steering wheel, sports pedals, and distinct aluminum inlays, reflecting the sporty aesthetic of the exterior.

Volvo V40 R-Design | 2013MY |   | Front

Performance That Matches Its Promise

While its exterior design indicates speed, the V40 R-Design truly delivers. Equipped with up to 254 horsepower, this model promises an agile and exhilarating driving experience. Furthermore, it presents an impressive range of engine choices, from the D2 diesel boasting 115 horsepower and CO2 emissions of 94 g/km to the high-performance T5 petrol turbo delivering a robust 254 horsepower. Regardless of the choice of powertrain, Volvo aimed to offer drivers an experience that combines both efficiency and speed.

A Dynamic Driving Experience

The 2013 V40 R-Design's unique appeal goes beyond its aesthetics; it extends into its handling and performance. In collaboration with Swedish racing driver Robert Dahlgren, Volvo developed an optional Sport chassis that adds another layer of dynamism to this model. Lowered by 10 mm compared to the standard Dynamic chassis, the Sport chassis utilizes firmer springs and shock absorbers to ensure a responsive and enjoyable driving experience. A quick-responding damper and larger anti-roll bars further enhance this sporty drive.

The Future Generation's Choice

Volvo's V40 R-Design catered not just to the contemporary market of its release but also reached out to a younger audience. Volvo Car Corporation projected that about 10 percent of all global V40 buyers would opt for the R-Design variant, with this figure expected to rise to 25 percent in the UK. This suggests that Volvo succeeded in creating a model that successfully appeals to different age groups and market sectors.

Volvo V40 R-Design | 2013MY |   | Rear

A Retrospective on the 2013 V40 R-Design

Reflecting on the 2013 Volvo V40 R-Design, it's clear that the model encapsulates Volvo's commitment to combining style, performance, and versatility. While the model has since evolved and newer generations have been introduced, the V40 R-Design holds its own as a dynamic, design-focused entrant that stands as a testament to Volvo's innovative spirit.

-Ed
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